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Unique features of Frase.io
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AI-powered content briefs
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SERP analysis with intent and structure insights
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Smart AI writing assistant
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Real-time content optimization
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Automatic FAQ generator
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Fast outline builder
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Integrations with Google Search Console and WordPress
What’s in it for you?
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Faster content creation
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Higher Google rankings
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Smarter strategy
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Less guesswork
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Improved content quality
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More traffic with less effort
So, what is Frase.io?
Frase is your smart content sidekick. It’s an AI tool that takes the heavy thinking off your plate when you’re working on SEO, content creation or copywriting. No more spending hours analyzing keywords, digging through competitors or trying to build the perfect outline. Frase does all of that for you so you can focus on the finishing touch.
It analyzes the top results in Google for your keyword, extracts the most important insights and turns them into a clear and actionable content brief. Think headings, subheadings, FAQs and the key terms that actually matter. You get a full view of how your competitors are ranking and real-time suggestions to improve your own content.
But it doesn’t stop there. With the built-in AI writing assistant, you can expand paragraphs, rewrite sections or even generate entire articles in no time. Frase also helps you optimize existing content so you can improve rankings faster without starting from scratch. And if you’re working with a team or managing a blog with lots of pages, Frase helps you streamline your workflow and produce more, without sacrificing quality.
Whether you’re just starting out with SEO or you’ve been creating content for years, Frase is designed to boost your productivity. It combines smart technology with practical tools that actually work. No fluff, just results.
Sound familiar?
You open ten tabs, try to make sense of your competitors’ content, Google a bunch of related keywords and hope something useful sticks. And then the real writing still has to begin.
Frase takes care of that entire messy first phase. You get instant structure, smart suggestions and a clear edge over the competition. It’s like having an SEO expert and a copywriter sitting next to you, ready to jump in whenever you need them.
Is Frase.io right for you?
Frase feels like a next-gen content tool that gets both SEO specialists and writers excited. And honestly, that second part might matter even more if you want to create content that truly performs.
Kevin Indig
Director of SEO @ Shopify
Smart blogs on Frase, AI, SEO and content that actually performs
Try Frase for free
Experience how Frase can level up your content and SEO strategy. With AI-generated content briefs, smart optimization tools and real-time SERP insights, you create better content faster. Content that actually ranks. Save time, boost your visibility and focus on writing with impact. Discover how Frase fits perfectly into your AI Marketing Stack and start writing smarter today for free.
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What is SurferSEO used for?SurferSEO is used to help improve your website’s search engine rankings by giving you data-driven recommendations for your content. It analyzes the top-performing pages on Google and shows you how to optimize your own pages based on what’s working. Think keyword placement, structure, word count, internal links and more. All tailored to boost your SEO performance.
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Is SurferSEO good for beginnersYes, SurferSEO is very beginner-friendly. The platform is built to guide you step by step, with real-time recommendations that show exactly what to improve. You don’t need to be an SEO expert to use it effectively. Whether you're writing your first blog or optimizing a product page, Surfer gives you clear directions based on real data so you can focus on creating content that actually ranks.
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How does SurferSEO work?SurferSEO works by analyzing the top-ranking pages in Google for any given keyword. It pulls in hundreds of data points like word count, keyword density, headings, backlinks and more. Then it compares that data to your content and gives you clear recommendations to help you match what’s working in your niche. You can use Surfer while writing, auditing or planning content to make smarter decisions based on real SEO data.
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Can I use SurferSEO with Google Docs?Yes, SurferSEO offers a Google Docs extension that lets you use the Content Editor right inside your doc. You get the same real-time feedback and optimization suggestions without switching tabs or tools. It’s perfect for teams or solo creators who want to write in Google Docs while still getting the SEO insights that matter.
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Does SurferSEO include keyword research?Yes, SurferSEO includes a built-in keyword research tool. It helps you find relevant, high-potential keywords based on your niche and search intent. You can discover related terms, content ideas and keyword clusters to build stronger, more strategic content — all within the same platform. No need to jump between tools.
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What is the Surfer Content Editor?The Surfer Content Editor is a writing environment that gives you real-time SEO guidance as you create content. It analyzes the top results in Google for your target keyword and provides live suggestions for word count, headings, keywords, structure and more. While you write, the Editor scores your content so you can see exactly how well it’s optimized and what to improve to boost your rankings.
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Is SurferSEO better than other SEO tools?It depends on what you need, but if you're looking for fast, data-backed content optimization — SurferSEO is hard to beat. Unlike many traditional SEO tools that focus on backlinks or audits, Surfer is built specifically to help you write content that ranks. Its real-time Content Editor, smart audit tool and keyword clustering features give you everything you need to create SEO-friendly content without overcomplicating things. It’s powerful, easy to use and focused on what actually moves the needle.
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Can I try SurferSEO for free?Yes, SurferSEO offers a 7-day free trial so you can test out all the core features before committing. You’ll get access to the Content Editor, SERP Analyzer, Audit tool and more. It’s a great way to explore how Surfer fits into your workflow and helps boost your rankings — risk-free.
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Does SurferSEO help with existing content?Absolutely. SurferSEO is perfect for optimizing existing content. Just plug your URL into the Audit tool and it will compare your page to top-ranking competitors. You’ll get a full list of suggestions to improve structure, keywords, internal linking and more. It’s one of the fastest ways to boost rankings without starting from scratch.
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Does SurferSEO work with WordPress?Yes, SurferSEO works great with WordPress. You can easily copy optimized content from the Content Editor and paste it straight into your WordPress post. Plus, if you’re using tools like Jasper or Google Docs in your workflow, everything stays connected. No technical hassle, just smooth publishing with SEO built in.
Our take on Frase.io
Frase is easily one of the smartest tools you can add to your marketing stack. Why? Because it does exactly what you expect from AI. Less hassle, more results. And the best part is that you don’t need to read ten manuals or hold a PhD in search intent to use it.
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We first tried Frase out of curiosity. But honestly, we were hooked in minutes. That moment when you enter your keyword and Frase instantly delivers a complete content brief feels like magic. Well, AI magic.
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What we love is that Frase supports your workflow without taking it over. It doesn’t get in the way. It helps where it counts. No spreadsheets, no endless research, just clarity and control. And yes, it works surprisingly well in Dutch too, with no weird translations or nonsense suggestions.
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For us, Frase has become a daily go-to. We use it for blog strategies, content optimization, repurposing older content and streamlining collaboration between strategists and writers. Sure, it saves us time. But more importantly, it helps us create content that actually gets found.
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Frase isn’t a trend. It’s like that smart team member who never gets tired, doesn’t need coffee and is always on point. What more could you ask for?
