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The best AI SEO & Copywriting tools you need in 2025
Looking to boost your rankings, optimize your content or master keyword strategy? On this page, you’ll find the most powerful AI tools for SEO and copywriting you simply can’t ignore in 2025. Check out the tools below or download our full AI Tools Guide for even more game-changing solutions.
SURFER SEO
SurferSEO is your go-to AI SEO tool if you want to rank higher in Google without the guesswork. It analyzes top-performing pages and gives you data-driven recommendations to improve your own content, from keyword usage and headings to content length and internal linking.
No more hoping for the best with your content. Surfer tells you exactly what’s working in your niche and how to replicate it.
One of its most-loved features is the Content Editor, which helps you write fully optimized content in real time. Combine that with the SEO Audit Tool, perfect for spotting gaps and quick wins on existing pages, and you’ve got a serious edge.
FRASE.IO
Frase.io helps you research, write and optimize SEO content at lightning speed. Whether you're creating blog posts, landing pages or content briefs, Frase shows you exactly what to include to outrank your competitors.
It starts by analyzing the top results for your target keyword and generates a smart outline filled with questions, keywords and key topics. No more switching between endless tabs and tools.
With the AI Writer, you can turn outlines into ready-to-publish content in minutes. And if you're updating older blog posts, the Content Optimization tool shows you exactly what's missing to boost performance.
Frase is like having a content strategist, SEO expert and AI writer in one clean interface.
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